NPD Group: Window to the Pay-TV operators to control Video-On-Demand movie rental market is still open, but for how long?

Saturday, February 18th, 2012 | Television Movies Online

Port Washington, NY (PRWEB) 16 February 2012

According to The NPD Group is a leading market research company, existing video-on-demand (VOD) movie rentals paid in the market regulates the pay service revenue reached $ 1.3 billion last year. Emerging Internet video-on-demand (IVOD) video market reached 204 million U.S. dollars and growing rapidly, which may be how to reduce consumers’ use of pay-TV VOD-la-carte video services. In fact it was four million less the pay-TV VOD users who pay a premium to watch movies in August 2011 compared to August 2010.

According to the NPDs

Video Watch VOD measurement service, 15 percent of U.S. consumers aged 13 and over use of pay-TV VOD movie service to cable, satellite or fiber-optic provider for 12 months until August 2011, which means that 40 million users. By contrast, IVOD channel, which includes the film deals with iTunes, Amazon, Vudu and others, have already reached 7000000 users. One of 6 (16 percent) to pay VOD movie rental business was awarded IVOD 2011th

more viewing options for consumers who pay on demand, pay-TV operators are also offered the opportunity to leverage their relationships with customers, says Russ Crupnick, senior vice president of industry analysis for NPD Group. Home TV is by far the way through the movie for consumers to pay for VOD and pay-TV companies now control both the collective management and remote control devices that are connected TVs.

challenge pay-TV operators is that a substantial overlap IVOD VOD and pay-TV film, Crupnick said. “This overlap is growing – can cut deeply into the pay-TV VOD movie revenue – and the growth of the consumer to use Apple’s iTunes, Vudu and other services extended to new devices connected to your home, and if IVOD interfaces easier to use.”

IVOD users to reduce their time spent watching TV shows, news and sports through the pay-TV business by 12 percent between August 2010 and August 2011, the pay-TV operators now must protect not only the movie VOD their income, but also come with a threat to basic programming served to consumers, “said Crupnick.

According to NPD

perceive a better value IVOD watch movies, but movies on a pay-TV VOD. Users also have a better understanding of IVOD when it comes to the current movie-title selection.

IVOD distributors are actually using CRM, free research and other incentives to gain experience in using our services to new customers, Crupnick said. This new competition eating away at wages, pay-TV operators are less aggressive campaigns to instill among its subscribers to buy movies.

information in this press release is based on NPDs Video Watch VOD measurement service, which is a-la-carte movie rental fee only. These data are not free or paid impressions of TV shows or series, or a Netflix subscription movie or movies on a pay-TV providers that are included in your subscription. All results are based on data compiled by more than 22,000 members of the NPDs online consumer panel. All data have been weighted and are expected to reflect the U.S. population (ages 13 and older).

NPD Group, Inc.

The NPD Group is the leader in reliable and comprehensive consumer and retail information in many different industries. Today, building on more than 2,000 manufacturers, retailers and service companies on NPD to help them drive critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, trading, and other features. Information is available in the following industries: Automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games and wireless. For more information, please contact us at http://www.npd.com/ or follow us on Twitter dobj ~ ~ https://twitter.com/npdgroup pobj.

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