MAXON CINEMA 4D Helps Ignite Broadcast Customers’ Creativity; Boosts Productivity and Elevates Performance

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Newbury Park, CA (PRWEB) April 20, 2009

Las Vegas, NV – NAB – (PRWEB) April 20, 2009 — MAXON Computer, a leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced that MAXON CINEMA 4D continues to be the 3D digital content creation software of choice for the broadcast industry’s most widely recognized networks and production facilities. CINEMA 4D’s motion graphics module, MoGraph, is noted by customers as being particularly essential due to its quick workflow, fast rendering and easy export to compositing applications. Entities of note who count CINEMA 4D as a key part of their creative toolkits include: The Weather Channel, MTV, CMT, Comedy Central, TMZ, NBC, FOX, NFL, TRU TV, TNT, TBS, HGTV, Capacity, Cosmocyte, MSNBC, ESPN, HBO, CNN, USA Network, Troika Design Group, National Geographic Channel, Univision, ABC, E!, Telefutura, Third Eye Design Group, Al Jazeera, Red Car, d.inc design, Innovative Show Design (ISD), The Mill, NHK (Japan), NTV (Japan), SAT (Germany), RTL (Germany), Protokulture, Perception, the BBC and more. Overall, customers cite efficiency, cost savings, ease-of-use, and a significant boost in workflow productivity as the primary benefits for adopting CINEMA 4D into production pipelines.

“Broadcast designers are challenged to produce highly complex, technically perfect and over-the-top creative content every day; and they require a reliable, fast and flexible production workflow to meet those expectations,” said Paul Babb, president and CEO, MAXON USA. “The fact that so many broadcast customers have placed CINEMA 4D at the heart of their production pipelines and count on it to help them meet real world motion graphics goals is extremely gratifying and very clearly demonstrates the value that CINEMA 4D can bring to any graphics production environment.”

MAXON broadcast design customers currently finding success with CINEMA 4D, include:

Studio: Capacity

Project: Cartoon Network Rebrand

Capacity is a motion design studio / strategic agency focused on concept, branding, and visual storytelling. For the past five-plus years, the studio has relied on CINEMA 4D as a cornerstone application; using it on a daily basis for nearly all of its 3D work. Most recently Capacity tapped CINEMA 4D to model, rig, texture and animate characters for its multi-faceted and complex rebrand of Cartoon Network. Other Capacity projects of note developed with the help of CINEMA 4D include their award-winning rebrand of NBC, packages for NFL Network, HGTV, CMT and MTV, commercials for Target, VH1 and Honda, and imagery for their short film, ”Upgrade + Mobilize.”

“CINEMA 4D has been our weapon of choice for years. We’re extremely pleased with its performance, stability and seamless integration with other applications and find its interface and workflow to be amazingly intuitive. We also like that it’s a very stable and flexible environment for building, rigging, texturing, and animating characters; capabilities which definitely came in handy during our recent rebrand of Cartoon Network, which is practically all character animation, and for our latest short film, ‘Upgrade + Mobilize’. We’re also huge fans of Net Render and BodyPaint 3D, and consider both to be key elements in our pipeline.” – Ellerey Gave, Creative Director, Capacity

Studio: