But here’s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Wrong. You need a special sales page that has a “slippery slope” sales letter. Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be – a “slippery slope” that pulls in the reader because it’s so compelling and interesting. Here’s a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at www.BoostBizEzine.com. 1. Limit your navigation. The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, Order now). 2. Give a powerful headline. Your headline can make or break your sales. If it’s not compelling, your visitor will click away. Here’s an easy headline formula: “How to _________ So You Can ____________.” Make sure the 2nd part gives a big benefit, for example, “double your business” or “gain peace of mind.” 3. Discuss the problem the prospect has, or incorporate your own story. Marketers call this “pushing the ‘ouch’ button.” First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with. 4. Tell us who you are. If I’m going to buy your stuff, I’d like to know why you’re qualified to write about this topic. Give me the feeling that you’ve learned a lot about this topic and want to share it with me. Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the “trust factor.” And people buy from those they feel they know, like, and trust! 5. Use bullets like mini headlines. Lay out everything I’ll get from your product. Don’t just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, “Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill.” 6. List plenty of testimonials. Show your prospects they won’t be the first to buy. It’s more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person’s full name and Web address, and for extra power, post their mountain photo and an audio testimonial as well. 7. Tell us why your product is such a great value. How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at $49 if an hour consultation with you would run me $250. 8. Throw in a few great bonuses. Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, extra tips on a certain subject, or a free consu1tation. 9. Give an unconditional guarantee. This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk. 10. Request immediate action by having a limited time offer just click online newsletter service. Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it’s an introductory, limited-time offer. 11. Make it ABSURDLY CLEAR what to do next. Nothing bothers me more than when I’m at a Web site, I have my credit card ready, and I can’t find the $%#@& order link! Make your order process idiot-proof. Example: “Cl1ck below to 0rder n0w on our secure server.” Also sprinkle in order links throughout your page — some people will be ready to buy before they get to the bottom. 12. Make one last plea. In your P.S., right after your signature, emphasize that I should act now. For example, “Don’t miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime.” 13. Don’t forget your contact information! Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, don’t you feel better buying from a Web site that lists a real address and phone number? Want More Detailed Step-by-Step Help, With
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For some people car insurance can be the single largest insurance expense after health insurance. Rates are high and are constantly increasing. You can save money on your car insurance premiums by following these easy to implement steps.
1. Shop Around. Yes, it pays to shop and compare. Regulatory changes at the state level may have encouraged new companies to jump into the market, thereby increasing competition and reducing rates for consumers.
2. Raise Your Deductible. A $200 deductible sounds wise until you learn that the cost for having a deductible at this threshold can drive your rates through the roof. Consider a deductible as high as $1000 to save on premiums. You can always fix minor repairs on your own. Raising the amount you pay of a damage, reduces the amount an insurance company would have to cover and therefore lowers your payment.
3. Drop Collision. If your automobile value has dipped below what it may cost to repair or junk, consider dropping collision altogether. Sure, you will get nothing from your insurer if your car is totaled, but the savings you will get by dropping collision could be used as a down payment for your next car.
4. Look For Discounts. If your car has certain safety features, make sure that your insurer is aware of this. Older cars, for the most part, do not have air bags but if you have a model that has airbags, you will save money on your insurance.
5. Business Deduction. If you drive your car for business, a portion of your insurance costs may be deductible. Conversely, your rates may be increased if your insurer knows that you use your car more for business than pleasure. Some states may require a certain type of comprehensive coverage for a business vehicle. Reason for this? Your business truck is usually looked upon as being driven all day long Monday-Friday. This increases the possibility that you will get in an accident regardless of your driving record.
6. Combine Policies. Purchase your homeowners, auto, and life insurance policies from the same broker and it should save you on your premiums. Some insurance companies reward policyholders if they purchase all of their insurance needs through one company.
7. Consider Before You Buy. A shiny red hotrod may be your ideal car, but it could also drastically raise your insurance rates. A less sporty model with a smaller engine size would be ideal.
8. Driver’s Ed Course. You may have taken a driver’s education course and your insurance company has not factored that in when determining your premium. Let them know that you are a safe driver and that you are striving to continue that trend!
9. Deleted Points. If you had moving violations that were reported to your insurance company, make sure that your insurer adjusts your premium downward if several years have gone by since the occurrence. You could be paying a premium higher than you deserve.
10. Check Your Policy. If the insurer has the wrong address, town or zip master code professional on your policy you could find yourself paying more than you should. Zip master code professionals and residential areas play a big part on how your policy is billed.
Reducing your car insurance costs should not be an difficult job. By following these steps you should realize some savings the next time your policy comes up for renewal. Find more insurance info at http://www.DetroitAutoInsurance.com